About Parsemly (English)

Parsemly is an AI-powered social media management service for small and medium businesses in Israel.

Operated by א.ב. ייעוץ ואוטומציות (Israeli Registered Dealer / עוסק מורשה 040201626), Parsemly creates Hebrew-language marketing content for businesses and publishes it to their own social media accounts — Facebook Pages and Instagram professional accounts — on their behalf.

How it works

1. Onboarding. A business registers and answers a short set of questions about its brand, audience, and goals through a messaging interface.
2. Content creation. The business sends raw materials — text, photos, or voice notes — and Parsemly generates ready-to-publish posts tailored to the business's voice and each platform's format.
3. Client approval. Every post is delivered to the business owner for review. Nothing is published without the client's explicit approval of the final version.
4. Publishing. Approved posts are published to the client's connected Facebook Page and Instagram account using Meta's official APIs, under permissions the client granted through Meta's standard authorization flow (Facebook Login / OAuth).

Use of Meta platform permissions

• Publishing content (pages_manage_posts, instagram_business_content_publish): used solely to publish posts the client has approved, to the client's own Page and Instagram account.
• Reading engagement (pages_read_engagement, pages_manage_engagement): used to confirm publication results and manage the client's own published content.
• Account identification (instagram_business_basic): used to identify the client's Instagram professional account for publishing.

Access tokens are stored encrypted and used exclusively to provide the service described above. Clients can disconnect their accounts at any time; disconnection or account deletion results in immediate token deletion. Full details: Privacy Policy · Terms of Service · Data Deletion.

Contact: parsemly@parsemly.com

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